Good question, I did this recently and used a few paramaters to make my decision. I wanted a school that I could recruit decent players at, and since most schools with a 1 star rating are poor in several categories, I narowed down my search to a school in either California, Texas or Florida so they could get local talent. I wound up picking SMU because they had very good ratings on a few other categories like Facilities and Acedemics as well. I was also trying to get my team invited into a BCS conference and I thought SMU would be a good fit for the Big 12. Good Luck.